Instagram has more than 1 billion members who are active every month, fewer competitors, and a larger, more engaged audience over other giants of social media like Facebook and Twitter.
Businesses can market their goods to a more specific and exciting market without spending massive amounts on advertising.
In addition, Instagram’s API permits users to upload videos or images on their Instagram Business Profile via external platforms (like the Sendible platform). This makes it much easier for companies to make the most of what Instagram can offer.
If your strategy requires an overhaul or you’re a newbie to this social media site, you’ll find these strategies for using Instagram for business extremely helpful.
If you’re planning to analyze the performance of an Instagram profile to make it better shortly, take a look at Mr.Insta as it provides services such as getting free Instagram likes.
Seven ways to master Instagram for business
1. Make sure you show what you can do by using your imagination
Concentrate on the service you offer, not on your products. On Instagram, it’s essential to provide value to your clients and be attractive while doing it. Do not overlook how important your single most significant asset (and downside) on the social media platform will be your visual content.
If your company is a service-oriented one, highlight the processes behind the service. Highlight your company’s culture,
communicate your vision to all the people around or provide some helpful tips and tricks.
You can take advantage of many different formats when you upload content to Instagram. It’s possible to upload short videos, photos (similar to GIFs and referred to as Boomerangs), and videos up to a minute in length.
Try Instagram Stories
Instagram Stories are in an image format that slideshows and only last for 24 hours (though they can add to your Instagram profile in highlights and show on your profile even after the initial Story is deleted). The feature was initially developed to react to Snapchat’s Stories and is constantly being created by Instagram.
Here are a few advantages of making use of Instagram Stories for brands:
- Instagram Stories appear prominently on top of timelines for
- followers just below the Instagram logo.
- They are a great way to capture behind-the-scenes content which doesn’t need to be of the same quality as standard posts.
- Stories allow you to experiment with various content types, such as filters images, stickers videos, and streaming videos.
- Tag different accounts, e.g., Instagram in Stories, is an excellent idea for collaboration and influencer marketing.
- Fun extras like face filters, text, and stickers allow you to edit photos in the field.
- Stories search to find hashtags and places help them be more easily found.
- Any videos or photos that you upload will play in the order they were added to, and you can include as many of them as you like.
- Instagram Stories advertisements were made accessible to businesses worldwide in March of 2017. It is possible to use them to reach new audiences and include CTAs for your Instagram Stories collages, particularly useful for promoting your business. Take a look at Single Grain’s comprehensive tutorial on running Instagram Stories Ads for a complete step-by-step procedure to make your first post.
Be aware that Stories cannot be made on mobile devices. It’s also an option to communicate Instagram Stories as a direct message (DM). Stories on social media are growing, and virtually any company will find an enjoyable and engaging way to be involved!
Instagram YouTubers is an option that lets users upload longer-form videos to Instagram. IGTV video clips are more extended, which allows creating fresh, fun, and exciting video content to promote your customers’ brand.
Here are a few advantages of making use of Instagram Stories for brands:
- IGTV videos range as short as 60 seconds to an hour in length, giving plenty of room for creativity.
- “Following,” or the “Following” tab in IGTV lets your followers quickly access your latest content. Your followers will also be notified when whenever you post something fresh.
- IGTV serves as an additional platform to display your video content which means your video is more likely to get noticed.
- IGTV video clips can also be integrated into the newsfeed, with 1-minute previews, increasing their visibility and accessibility.
- Instagram users can post comments for IGTV videos, which are visible to all other users and like them, giving significant social evidence.
The popularity of long-format video is increasing, so now is a perfect time to begin experimenting!
2. Make a memorable profile
As a business is likely to do many things and provide additional solutions. Do not get focused on fitting everything into 150 or more characters.
Make sure you focus on your primary USP or your next important event – whether it’s an occasion, promotion, or product launch.
Since the only link, you can click your bio (right below your name); check it regularly. Unfortunately, many businesses use it to connect to their site. However, it can do much more. Consider driving event registrations as well as app downloads and purchasing.
Instagram has also introduced Instagram Business profiles and paid advertisements. The Business profile includes an address to your bio. It also gives access to an extensive set of analytics that isn’t accessible unless you’re using a platform for social media.
Learn more about how to create your own Instagram account for your business that will give step-by-step directions and the essential elements to consider when managing Instagram for other companies.
3. Go behind the scenes
People are naturally curious about where their goods come from. You can make use of Instagram to showcase their entire lifecycle. This is particularly relevant for businesses that sell eco-green and FairTrade products. Images of the source show the process of making products, starting with the raw materials, production, and distribution.
If you don’t have any ideas, it is possible to upload something all of us have – sketches or notes filled with blackboards and whiteboards. Each business has a brainstorming session, but it’s your responsibility to capture a beautiful image and post it on Instagram. It’s better to test various post styles until you hit the right one that you can use to attract the viewers.
4. Increase your reach by using #hashtags
Make use of hashtags to broaden your reach. These could be specifically targeted for your campaign or general in nature. All it matters is that they’re relevant. Also, make sure you establish your primary company hashtag (#yourbrandname) and use it sparingly on Instagram ( Twitter and LinkedIn are equally effective). This allows users to find content related to you and your primary account.
It’s recommended to use three to five hashtags even though the maximum number of hashtags you can use is 30 hashtags per Instagram post. Make use of your campaign-specific hashtags and the more well-known hashtags to boost the visibility of your content. You can try your hand in celebrating the hashtag holiday on your social networks. Start using hashtags like #instagood (used in more than a billion posts) and the hashtag #tbt (Throwback Thursday). Also, don’t ignore the specific hashtags for your industry. If you’re working in IT or tech, you can use the hashtag #IT, and #tech can work perfectly.
Also, it would help if you thought about the location on the hashtags you include. They can be included in the middle of the post or a comment or added to your actual post.
5. Collaborate with others and mention them
Instagram is among the top social media platforms to highlight collaborators and share customers’ success stories. Even if you do not officially collaborate with a non-profit organization, You can still donate to charities or run an event a few times per year. This is fine as you’re sure that the cause is compatible with your principles and values. Keep in mind that not everyone is following hashtags on social media. Therefore, tagging accounts is typically the best option for those who want to be noticed.
Another option is to make use of shout-outs. Unpaid shout-outs are when you work with a brand with roughly the same number of followers as you to bring each other’s brand to your audience and gain more visibility.
Those with a larger budget can use the paid shout-out since it’s the equivalent of an influencer initiative. It typically involves paying an individual brand (or influencer) with a large following to advertise the product/service you offer. It’s an excellent method to increase the number of new followers quickly, provided that you make a clear call to action and that the influencer’s followers are genuine.
6. Create anticipation and provide exclusivity
Keeping your customers engaged is a crucial aspect of any successful marketing campaign. Give those who are long-time followers via exclusive content. Be the first to be informed about any new services, products, or special events. Create teaser images that create anticipation or curiosity about new products, offices, store openings, or office openings. These kinds of previews give Instagram followers a sense of belonging and make them come to your page for more complete details.
7. Review your successes and build upon it
If you don’t take the time to look back and analyze the things that worked and what didn’t, marketing becomes a guessing game. In reality, you could read countless publications on the most effective methods and publishing dates, but you’ll only learn the best practices for your customers by testing and evaluating results.
Social tools for managing media can aid, but they are not the only option. They can be used to organize your Instagram campaigns ahead of time and use social media analytics to gauge their effectiveness. Be sure to measure regularly your followers’ number, engagement, and clicks, which will help you refine and improve your strategies. These reports on social media will help you monitor your results on Instagram and other crucial social media platforms.
We hope these suggestions will help improve the efficiency of your channel and draw in new customers. Tell us which of these suggestions worked for you, and we’d like to hear about other strategies that worked for you.